CG Brand Campaign 2010

Crompton Greaves (CG) as a brand has developed, evolved and grown immensely over the last few years. A 70 plus year old company, it spans across India and in over 165 countries. But at the core of CG are its values, that of greater technology, commitment, trust and fresh or new ways of developing products that better lives. This was at the centre of our objective. The campaign was conceptualised to create awareness about and promote the complete range of CG's household appliances by positioning them as technologically superior products that are fresher, simpler and with ideas. The visual depicts the product benefit, while the headline is very simple and straightforward keeping in mind, the audience.