Press Release for Bikaji

Aslee Appetite for Cricket

World Cup is gone, long live Cricketainment! When it comes to Bollywood and Cricket, we Indians seem to have an unending appetite. Right after the world cup anticlimax, the cricketing fraternity bounced back by serving the patrons, freshest ever cricketing action in glamour packaged 8th season of Indian Premier League. Fans couldn’t have asked for more! And to further feed the great Indian cricketing appetite, Bikaji in its very characteristic way of serving Aslee delight, dished out the ‘Eat-N-Meet contest’ for Rajasthan Royal fans. The contest, exclusively designed for Ahmedabad, was an extension of Bikaji’s tie up with Rajasthan Royals IPL 2015 Team as their Official Snacks Partner.

The Eat-N-Meet offer was a purchase driven lucky draw contest whereby 9 winners got an exclusive opportunity to ‘Meet-N-Greet’ Rajasthan Royals players (Indian and International), at Bikaji retail showroom. The occasion was an unforgettable one, where cricketers in an informal session, shared their Aslee favourite cricketing moments with fans, obliged them by signing autographs and taking pictures with them. The contest got an overall very positive response from all. The event was received by the public of Ahmedabad with great gusto where public experienced Aslee delight.

As India’s premier foods and snacks’ company, Bikaji has carved a niche for itself across the nation and worldwide. Today, Bikaji through its offering of over than 200 products, in the categories-Bhujia Namkeen, Papad, Snacks and Sweets, delights patrons in more than 21 countries including UAE (Dubai), Oman, Bahrain, Qatar (Doha), UK, Spain, USA, Canada, Italy, Singapore, Thailand, Malaysia, Philippines, Uganda, Nigeria, Congo, Australia, New Zealand, Nepal, Mauritius, South Africa. The company retains No. 1 position with the highest production of Bikaneri Bhujia in India at over 50 Tons per day.

Bikaji is soon to delight palates with its all new exciting range of Ready-to-Eat & Ready-to-Cook Food, Extruded Snacks and Savory, offering the Aslee taste of tradition, made with expertise and most modern processes!

To cater to the changing shopping preference, the company has also forayed into modern trade along with opening of Bikaji exclusive showrooms and Retail Outlets across the nation.

Kaise kar raha hai IndiaDiwali
ki Aslee Tayyari?

Har saal Diwali ka tauhar paas aate hi, poora paridrishya badal jaata hai. Ghar-shahar sab roshani se jagmaga uthte hain, bazaaron mein raunak aur chahal-pehel badh jaati hai, log utsaahpoorwak shopping mein jut jaate hain! Saara mauhal utsavi ho jata hai!Diwali occasion hai khushiyan manane ka, aur apno ke saath unhein baantne ka! Tarah-tarah ki mithaiyaan, nameekeen, snacks try karne, aur swaad ke celebration ka! Swaad aur mithaas bhare is festival mein jahan sara India khaan-paan ki tayyari mein juta hai, wahin desh ki agrani food nirmata company Bikaji bhi apni delicious Aslee Bikaneri Bhujia, Namkeen, Papad, Sweets aur Snacks ki paramparik range ke saath anya naye popular products le kar haazir hai! 

Company ke Managing Director Shri Deepak Agrawal ke anusaar, “Poore saal mein Diwali ka mauke ek aisa hota hai, jahan pariwaar, dost, yaar sab miljul kar khushiyan manate hai! Ek samay tha jab festival par hafte bhar pehle ekktha hokar sab mithaiyaan, namkeen aur traditional snacks banate the! Par aaj ke busy life mein jahan samay ka abbhav hai, aur distances bahut adhik hain, ye sab sambhav nahi hai! Emotions wahi hai, par time nahi hai! Humare desh mein khushi ka jahir karne ka ab bhi food hi hai! Bus tareeke, preferences badal rahe hain! Usi change ko dhyaan mein rakhte hue, Bikaji Khas Diwali ke mauke par paramparik aur naye dono tarah ke mithai, namkeen aur snacks ke special assortment Bikaji Rishtey Gift hampers ke naam se uplabdh kara rahe hain! 

Aakarshak packaging, aur delicious sweets, namkeen aur snacks ke 7 alag-alag variety wale Bikaji Rishtey Gift hampers Corporate aur personal gifting dono mein kaafi popular hain. Iska karan hai behtareen quality ingredients se tayyar kiya Aslee swaad. Bikaji ke Founder chairman, Shri Shivratan Agrawal, ke shabdon mein kahe toh, “Peedhi dar peedhi humara pariwar food business se jude raha hai! Hum bharatiye taste, khas taur se Rajasthan ke swaad ko bhali-bhaanti samajhte hain. Aur Bikaji mein hum wahi Aslee swaad ki parampara ko modern technology ke jariye aap tak pahuchane ki koshish karte hain”!

Har varsh ki tarah is saal bhi Bikaji Diwali mein, apne Rishtey Gift hampers ki marketing ko lekar kaafi utsaahit hain! Bhartiya swaad ka yeh flavourful combination, aslee taste saath ke saath consumers ko value for money ka bhi vishwaas deta hai!Bikaji Rishtey ke saath, company ne fresh sweets aur dry fruits ke alag-alag variety bhi bazaar mein uplabdh karayi hain. Iske alava snacks category mein mathri, namakpara, chaipuri, jaise festive range bhi shamil hai!Bikaji apne festive range ke saath diwali par aapko delight karke ke liye tayaar hain! Aap bhi ready ho jayiye aur saare india ki tarah, Bikaji wali happy diwali manaiye!